We made great progress this week on drawing up our new logo with Evan Azcuy, an artist and a good friend of Rousers!
An experienced graphic designer and artist, Evan was able to take our idea (a walking pair of overalls), and create several basic templates across a range of styles -- some looking more graphic and others more hand-drawn -- for us to choose from. Our final design settles somewhere between a drawing scribbled on a diner napkin and something from Auguste Rodin's lesser known "Overall Phase."
With Evan's help, we are re-designing our printed materials (business cards, retail hang-tags, etc.), and are planning to have them letter-pressed soon!
Images can often set a tone in a way words cannot, and it is exciting for us to have one which we feel represents our look and aspirations. We're very pleased!