After finalizing our logo, we immediately started work on designing our product tags and info cards with our friend Rachel Gaudette.
Rachel is a longtime friend and a self-proclaimed “lady of all things paper”—she works in small photo presentation company by day, and freelances doing letterpress and other custom paper projects by night through her own venture, ‘Dearest Me Paper Company’.
With keen eye for printed design, and plenty of experience producing high-quality paper products, Rachel was an obvious partner to help us develop our logo items. Rachel does all of her letterpress work at a community print space in Providence, RI.
After finalizing the design for our hangtag, Rachel suggested heavy weight cotton paper, which feels great and really shows off the letterpress printing. We went with a recycled kraft paper for our info cards (we'll be sending a few of these out with each pair of Rousers and we hope our early customers will help us share)!
Rachel's "The Paper Pursuit" Blog:
Feel free to reach out to her at: firstname.lastname@example.org