Press Release: We hit our $25K Kickstarter goal!

Local Startup Raises $25,000 to Sell Stylish Modern Overalls

Boston, MA; December 10th, 2014 – In three short weeks, a new New York / Boston startup selling stylish modern overalls has raised its first $25,000 in the form of pre-orders on Kickstarter, successfully reaching the campaign goal.

  The Rousers Guys (left to right): Aidan, Matt, and Ben

The Rousers Guys (left to right): Aidan, Matt, and Ben

The Rousers concept was born in early 2014, inspired by the simple desire of the three founders—Matt Jorgensen, Ben Waller and Aidan Nelson—to own a pair of slim-cut overalls. Realizing that men’s overalls hadn’t gotten an update in decades, the guys began experimenting with sketches and rudimentary patterns over the course of the next year. Matt left his job in August 2014 to pursue the venture full-time. Reaching their Kickstarter goal means that the guys will be able to do their first production run in January/February 2015. Rousers will be produced in the USA.

Rousers were born from a recognition that overalls bring a lot to the table for the modern man, in terms of both function and style. “While we love a good, hardworking pair of overalls as much as anyone, there are many occasions where overalls simply don’t fit. We want to change that,” said Jorgensen, who’s leading the charge on launching the brand. Instead of the utilitarian construction of classic overalls, Rousers are made of cotton twill fabric and cut slim like your favorite pair of chinos. They were designed with careful attention to detail, from herringbone pocket linings to tortoiseshell buttons.

The Kickstarter campaign was designed as a market test for the nascent company – to both gauge whether there was sufficient demand for their product, as well as to generate enough working capital to be able to offer a greater variety of colors, fabrics and fits through their website. While reaching the Kickstarter target is great news, the most exciting news for the group is that there is substantial demand for fashionable overalls. Rousers orders have come from over a dozen countries ranging from Australia and South Korea to Egypt and Germany. “The people have spoken,” said Jorgensen, “overalls not only feel great, but they can also look pretty darn good.”

The $25,000 in orders represents almost 300 orders for Rousers’ overalls, and with still a full week left in their Kickstarter campaign, it looks like the company will far exceed that goal. Rousers will retail for $145, but the Kickstarter pre-sale price is $99.


The full Rousers backstory can be found at: www.businessverycasual.com/press-kit
The Rousers team can be reached at: theguys@businessverycasual.com

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