Guys - This Business Idea is Big, Really Big

Great Session Today with Steve -

This may be one of those days that goes down in the history books, boys.

As you all know, we've been having weekly sessions with Steve Jobs (we call him Steve - yep, we're close) for the last several months now, trying to identify the perfect startup.

Well tonight, the team was up late in Ben & Matt's apartment, and Steve really pushed us, and we think we might have finally hit it. We went through about 10 iterations of a 20-tab excel model, built at least 200 slides worth of a solid PowerPoint deck, took a break to write poems together, and kept ourselves on pace with 2 Five-Hour Energies every hour. And hell, was it productive.

We started out with thinking: what do people spend money on? And we worked our way down to: What do people buy a lot of, over and over again during the course of their life? And then we basically went exhaustively through all of the options, and decided "yes" or "no" on whether we should enter that market based on a robust set of criteria that Steve developed for us.

Anyway, too tired to write more now, but here's a pic of the whiteboard from the end of the day:

Think we hit on something pretty big...